Compare · Prices checked October 20, 2026
Upfirst vs Rosie (2026)
Published starting prices: Upfirst, $24.95/mo (Starter, monthly). Rosie, $49/mo (Professional). Side-by-side public pricing, what each does, real use cases and who each suits, all from our listings with sources. We haven't tested either hands-on.
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Receptionist
Upfirst
Per-call AI receptionist with books-into-Clio, Square, Acuity and Calendly. Spam and sub-15-second calls aren't billed. Strongest review scores among self-serve tools.
$159.95/mo at 300 calls
Ranked in 9 industries$24.95/mo
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Receptionist
Rosie
Simple AI answering service aimed at home services and small offices. Trains itself from your Google profile and website; English and Spanish on every plan.
$149/mo at 300 calls
Ranked in 5 industries$49/mo
Quick answer
- Cheaper: Advertised entry prices: Upfirst $24.95/mo, Rosie $49/mo. At about 300 calls a month, our estimate of the real bill is $159.95/mo for Upfirst and $149/mo for Rosie, so Rosie is cheaper at that volume. Your bill depends on your call volume and call length; the math is on each product page. Checked October 20, 2026.
- Free plans: Upfirst: no $0 plan on its pricing page (checked October 20, 2026); free trial or free start: 14-day free trial. Rosie: no $0 plan on its pricing page (checked October 20, 2026); free trial or free start: 7-day free trial.
Pricing side by side
| Item |  Upfirst |  Rosie |
|---|---|---|
| Starting price | $24.95/mo (Starter, monthly) | $49/mo (Professional) |
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Real bill at 300 calls/mo (our estimate) | $159.95/mo | $149/mo |
| Free trial | 14-day free trial | 7-day free trial |
| Plans |
|
|
| Pricing note | Spam and calls under 15 seconds are not billed. Extra agent/location $9.95/mo. | Annual billing gives 2 months free. Website chat free; website texting add-on $50/mo. |
| Checked | October 20, 2026 | October 20, 2026 |
| Source | Vendor pricing page | Vendor pricing page |
Copied from each vendor's public pricing page on the date shown. "not published" means the vendor doesn't publish it; we don't guess. Prices change; confirm with the vendor.
Features and details from our listings
| Item | Upfirst | Rosie |
|---|---|---|
| What it is | Per-call AI receptionist with books-into-Clio, Square, Acuity and Calendly. Spam and sub-15-second calls aren't billed. Strongest review scores among self-serve tools. | Simple AI answering service aimed at home services and small offices. Trains itself from your Google profile and website; English and Spanish on every plan. |
| Type | AI receptionist (self-serve) | AI receptionist (self-serve) |
| Listed under | AI receptionists | AI receptionists |
| 24/7 answering | yes | yes |
| Appointment booking | Yes: Google, Outlook, Clio, Acuity, Calendly, Square | Yes on Scale+ (Google Calendar, Calendly, Acuity, Appointlet) |
| Integrations | Clio Manage, Square, Acuity, Calendly, Zapier, Custom Actions (any CRM API) | Zapier, Jobber (via Zapier), Google Calendar, Calendly, Acuity |
| Bilingual | Yes, 35+ languages | Yes, English & Spanish on every plan |
| Call transfer | Yes, warm handoff | Yes on Scale+ (warm and live) |
| HIPAA | BAA only on Custom plan | Terms require a BAA for covered entities; not advertised as HIPAA-ready |
| Setup fee | None | None listed |
| Verified public use cases | 0 | 0 |
Use cases
Upfirst
We haven't found a verified public use case for Upfirst yet.
Where our industry rankings place it: Dental Offices #4, Medical Practices #5, Law Firms #3, HVAC, Plumbing & Home Services #5, Real Estate Agents #3, Salons, Spas & Med Spas #1, Auto Repair Shops #3, Veterinary Clinics #1, Insurance Agencies #3.
Rosie
We haven't found a verified public use case for Rosie yet.
Where our industry rankings place it: HVAC, Plumbing & Home Services #2, Real Estate Agents #1, Salons, Spas & Med Spas #3, Auto Repair Shops #2, Veterinary Clinics #4.
Use cases are summarised in our own words from the linked public post; vendor case studies are labelled. All use cases.
Who each is best for
- Subscription
Upfirst is best for
- Ranked for: Dental Offices, Medical Practices, Law Firms, HVAC, Plumbing & Home Services, Real Estate Agents, Salons, Spas & Med Spas, Auto Repair Shops, Veterinary Clinics, Insurance Agencies. In salons, spas & med spas: Books straight into Square and Acuity; $59.95 covers 90 calls for smaller salons.
- Type: AI receptionist (self-serve). Real bill at 300 calls: $159.95/mo.
- Strengths: Exactly 300 calls on the Pro plan; Spam and short calls not billed; Books into Clio and Square; 14-day trial.
- Watch out: HIPAA BAA only on custom plan; No dental/vet practice-software integrations named.
- Subscription
Rosie is best for
- Ranked for: HVAC, Plumbing & Home Services, Real Estate Agents, Salons, Spas & Med Spas, Auto Repair Shops, Veterinary Clinics. In real estate agents: Real-estate page, booking and in-call texts for $149.
- Type: AI receptionist (self-serve). Real bill at 300 calls: $149/mo.
- Strengths: Low cost; minutes generous on Scale; Bilingual on every plan; 7-day trial, mobile apps.
- Watch out: Little independent review evidence; Overage rate not shown on pricing page; Booking and transfers need the $149 plan.
From our listing data (jobs, public pricing, industry rankings, pros and cons); not a hands-on test. Full details: Upfirst · Rosie.
FAQ
Which is cheaper, Upfirst or Rosie?
Advertised entry prices: Upfirst $24.95/mo, Rosie $49/mo. At about 300 calls a month, our estimate of the real bill is $159.95/mo for Upfirst and $149/mo for Rosie, so Rosie is cheaper at that volume. Your bill depends on your call volume and call length; the math is on each product page. Checked October 20, 2026.
Is Upfirst free? Is Rosie free?
Upfirst: no $0 plan on its pricing page (checked October 20, 2026); free trial or free start: 14-day free trial. Rosie: no $0 plan on its pricing page (checked October 20, 2026); free trial or free start: 7-day free trial.
How much does Upfirst cost?
Upfirst lists Starter: $24.95/mo ($20 annual) (30 calls); Premium: $59.95/mo ($48 annual) (90 calls); Pro: $159.95/mo ($128 annual) (300 calls, white-glove onboarding); Scale: $299/mo ($240 annual) (600 calls); Custom: Contact sales (600+ calls, BAAs for HIPAA). Our estimate of the real bill at about 300 calls a month: $159.95/mo. Checked October 20, 2026 on the vendor's pricing page.
How much does Rosie cost?
Rosie lists Professional: $49/mo (250 minutes, message taking, booking links by text); Scale: $149/mo (1,000 minutes, direct calendar booking, warm & live transfers); Growth: $299/mo (2,000 minutes, waterfall transfers, custom training, white-glove onboarding). Our estimate of the real bill at about 300 calls a month: $149/mo. Checked October 20, 2026 on the vendor's pricing page.
Did AITeamGuide test them?
Not hands-on. This comparison is built from each vendor's public pricing page (with the date we checked it), published product information and credited public use cases.
Can a vendor pay to win this comparison?
No. Nothing here is paid. Paid placements on AITeamGuide are always labelled "Sponsored" or "Featured" and never change a comparison or ranking.
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Work at Upfirst or Rosie? Vendors can claim their listing for free or feature it with a label that says "Sponsored"; paid status never changes the order on this page. Building a different agent? List it here.
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