Semrush: pricing, what it does and real use cases
A large SEO and marketing suite: keyword and competitor research, site audits, rank tracking and AI-search visibility, with AI assistants built in.
SEOSubscriptionFree tierBy Semrush
Starting price
Free; paid from $139/mo
Pricing model
Subscription
Use cases we found
0
Prices checked
October 21, 2026
Jobs it fits
- Research keywords and competitors
- Audit a site and track rankings
- Track brand visibility in AI search
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | AI visibility trial features |
| Starter | $139/mo | $117.33/mo billed yearly |
| Pro+ | $199/mo | $165.17/mo billed yearly |
| Advanced | $299/mo | $248.17/mo billed yearly |
| Additional users | from $45/mo |
Plan names as we read them on the SEO & AI search pricing page.
Source: https://www.semrush.com/pricing/seo-ai-search/, checked October 21, 2026. Prices change; confirm on the vendor's page.
What people are doing with it
We haven't found a public, verifiable use case for Semrush yet. Fewer real examples beat made-up ones. Seen one? Send us the link.
Each one is summarised in our own words from the linked public post. Vendor case studies are labelled; they report the vendor's and customer's numbers, not ours. All use cases.
What reviewers say
We haven't written a full summary of public reviews for Semrush yet. It's on the list, and reader reviews below are welcome.
Reader reviews
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