Compare · Prices checked October 21, 2026
Ahrefs vs Search Atlas (2026)
Published starting prices: Ahrefs, Free; Starter $29/mo. Search Atlas, $99/mo. Side-by-side public pricing, what each does, real use cases and who each suits, all from our listings with sources. We haven't tested either hands-on.
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SEOFree tier
Ahrefs
An SEO toolset for backlinks, keyword research, site audits and rank tracking, now with AI content tools, MCP access and AI-search tracking.
SubscriptionFree; Starter $29/mo
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SEO
Search Atlas (OTTO SEO)
An SEO platform with OTTO, an agent that finds and deploys technical, on-page and local SEO fixes across your sites.
Subscription$99/mo
Quick answer
- Cheaper: Comparing the lowest listed monthly plans: Ahrefs Starter: $29/mo, and Search Atlas Starter: $99/mo (billed monthly; 7-day trial). Ahrefs lists the lower one. Ahrefs also has a free plan. Plans differ in what they include, and some are per seat or billed yearly, so compare the plan details. Checked October 21, 2026.
- Free plans: Ahrefs: yes. Its Ahrefs Free plan is $0 (limited data), checked October 21, 2026. Search Atlas: no $0 plan on its pricing page (checked October 21, 2026).
Pricing side by side
| Item |  Ahrefs |  Search Atlas |
|---|---|---|
| Starting price | Free; Starter $29/mo | $99/mo |
| Pricing model | Subscription | Subscription |
| Free plan | Yes | No |
| Plans |
|
|
| Pricing note | not published | not published |
| Checked | October 21, 2026 | October 21, 2026 |
| Source | Vendor pricing page | Vendor pricing page |
Copied from each vendor's public pricing page on the date shown. "not published" means the vendor doesn't publish it; we don't guess. Prices change; confirm with the vendor.
Features and details from our listings
| Item | Ahrefs | Search Atlas |
|---|---|---|
| What it is | An SEO toolset for backlinks, keyword research, site audits and rank tracking, now with AI content tools, MCP access and AI-search tracking. | An SEO platform with OTTO, an agent that finds and deploys technical, on-page and local SEO fixes across your sites. |
| Made by | Ahrefs | Search Atlas |
| Listed under | SEO agents | SEO agents |
| Jobs it fits |
|
|
| Verified public use cases | 0 | 0 |
Use cases
Ahrefs
We haven't found a verified public use case for Ahrefs yet.
Search Atlas
We haven't found a verified public use case for Search Atlas yet.
Use cases are summarised in our own words from the linked public post; vendor case studies are labelled. All use cases.
Who each is best for
- SubscriptionFree plan
Ahrefs is best for
- Teams that need to: Research keywords and backlinks; Audit a site; Track AI-search mentions.
- Budget: starts at Free; Starter $29/mo (subscription, free plan available).
- Subscription
Search Atlas is best for
- Teams that need to: Automate technical and on-page SEO fixes; Manage local SEO for several locations.
- Budget: starts at $99/mo (subscription).
From our listing data (jobs, public pricing); not a hands-on test. Full details: Ahrefs · Search Atlas.
FAQ
Which is cheaper, Ahrefs or Search Atlas?
Comparing the lowest listed monthly plans: Ahrefs Starter: $29/mo, and Search Atlas Starter: $99/mo (billed monthly; 7-day trial). Ahrefs lists the lower one. Ahrefs also has a free plan. Plans differ in what they include, and some are per seat or billed yearly, so compare the plan details. Checked October 21, 2026.
Is Ahrefs free? Is Search Atlas free?
Ahrefs: yes. Its Ahrefs Free plan is $0 (limited data), checked October 21, 2026. Search Atlas: no $0 plan on its pricing page (checked October 21, 2026).
How much does Ahrefs cost?
Ahrefs lists Ahrefs Free: $0 (limited data); Starter: $29/mo; Lite / Standard / Advanced: $129 / $249 / $449 per mo (1 user included); Enterprise: $1,499/mo (annual commitment). Its lowest listed monthly plan is Starter: $29/mo. Checked October 21, 2026 on the vendor's pricing page.
How much does Search Atlas cost?
Search Atlas lists Starter: $99/mo (billed monthly; 7-day trial); Growth: $199/mo (billed monthly); Pro: $399/mo (billed monthly); Agency: from $999/mo (billed monthly). Its lowest listed monthly plan is Starter: $99/mo (billed monthly; 7-day trial). Checked October 21, 2026 on the vendor's pricing page.
Did AITeamGuide test them?
Not hands-on. This comparison is built from each vendor's public pricing page (with the date we checked it), published product information and credited public use cases.
Can a vendor pay to win this comparison?
No. Nothing here is paid. Paid placements on AITeamGuide are always labelled "Sponsored" or "Featured" and never change a comparison or ranking.
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