Compare · Prices checked October 21, 2026
Surfer SEO vs Frase (2026)
Published starting prices: Surfer SEO, $49/mo (billed yearly). Frase, $49/mo. Side-by-side public pricing, what each does, real use cases and who each suits, all from our listings with sources. We haven't tested either hands-on.
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SEO
Surfer
An SEO content tool that drafts and optimises articles for target keywords and tracks your brand's visibility in AI search.
Subscription$49/mo (billed yearly)
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SEO
Frase
An SEO and content agent that researches what ranks, writes and optimises articles, and audits pages for search and AI answers.
Subscription$49/mo
Quick answer
- Cheaper: Comparing the lowest listed monthly plans: Surfer SEO Discovery: $49/mo (billed yearly), and Frase Starter: $49/mo ($39/mo billed yearly; 7-day free trial). They list the same lowest monthly price. Plans differ in what they include, and some are per seat or billed yearly, so compare the plan details. Checked October 21, 2026.
- Free plans: Surfer SEO: no $0 plan on its pricing page (checked October 21, 2026). Frase: no $0 plan on its pricing page (checked October 21, 2026); the pricing information we captured mentions a free trial ("7-day free trial").
Pricing side by side
| Item |  Surfer |  Frase |
|---|---|---|
| Starting price | $49/mo (billed yearly) | $49/mo |
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Plans |
|
|
| Pricing note | We could only capture yearly-billing prices. | not published |
| Checked | October 21, 2026 | October 21, 2026 |
| Source | Vendor pricing page | Vendor pricing page |
Copied from each vendor's public pricing page on the date shown. "not published" means the vendor doesn't publish it; we don't guess. Prices change; confirm with the vendor.
Features and details from our listings
| Item | Surfer SEO | Frase |
|---|---|---|
| What it is | An SEO content tool that drafts and optimises articles for target keywords and tracks your brand's visibility in AI search. | An SEO and content agent that researches what ranks, writes and optimises articles, and audits pages for search and AI answers. |
| Made by | Surfer | Frase |
| Listed under | SEO agents, Marketing & content agents | SEO agents |
| Jobs it fits |
|
|
| Verified public use cases | 0 | 0 |
Use cases
Surfer
We haven't found a verified public use case for Surfer yet.
Frase
We haven't found a verified public use case for Frase yet.
Use cases are summarised in our own words from the linked public post; vendor case studies are labelled. All use cases.
Who each is best for
- Subscription
Surfer is best for
- Teams that need to: Brief and optimise blog posts for search; Track visibility in AI answers.
- Budget: starts at $49/mo (billed yearly) (subscription).
- Subscription
Frase is best for
- Teams that need to: Research and draft SEO articles; Audit pages for search.
- Budget: starts at $49/mo (subscription).
From our listing data (jobs, public pricing); not a hands-on test. Full details: Surfer · Frase.
FAQ
Which is cheaper, Surfer SEO or Frase?
Comparing the lowest listed monthly plans: Surfer SEO Discovery: $49/mo (billed yearly), and Frase Starter: $49/mo ($39/mo billed yearly; 7-day free trial). They list the same lowest monthly price. Plans differ in what they include, and some are per seat or billed yearly, so compare the plan details. Checked October 21, 2026.
Is Surfer SEO free? Is Frase free?
Surfer SEO: no $0 plan on its pricing page (checked October 21, 2026). Frase: no $0 plan on its pricing page (checked October 21, 2026); the pricing information we captured mentions a free trial ("7-day free trial").
How much does Surfer SEO cost?
Surfer SEO lists Discovery: $49/mo (billed yearly); Standard: $99/mo (billed yearly); Pro: $182/mo (billed yearly); Peace of Mind: $299/mo (billed yearly); AI Visibility: $82/mo (billed yearly). Its lowest listed monthly plan is Discovery: $49/mo (billed yearly). We could only capture yearly-billing prices. Checked October 21, 2026 on the vendor's pricing page.
How much does Frase cost?
Frase lists Starter: $49/mo ($39/mo billed yearly; 7-day free trial); Professional: $129/mo ($103/mo billed yearly; 3 seats); Scale: $299/mo ($239/mo billed yearly); Extra seat: $29/mo. Its lowest listed monthly plan is Starter: $49/mo ($39/mo billed yearly; 7-day free trial). Checked October 21, 2026 on the vendor's pricing page.
Did AITeamGuide test them?
Not hands-on. This comparison is built from each vendor's public pricing page (with the date we checked it), published product information and credited public use cases.
Can a vendor pay to win this comparison?
No. Nothing here is paid. Paid placements on AITeamGuide are always labelled "Sponsored" or "Featured" and never change a comparison or ranking.
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Work at Surfer or Frase? Vendors can claim their listing for free or feature it with a label that says "Sponsored"; paid status never changes the order on this page. Building a different agent? List it here.
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