# Reply to new web leads in five minutes

When a form lead arrives, research the company, draft a personal reply and log it in the CRM; a person reviews before anything is sent.

Fields: Sales · Jobs: Find leads and book sales meetings; Reply to new leads

## Steps

### 1. Catch the lead

An n8n workflow watches your website form or inbox and starts the run.

Uses: [n8n](https://aiteamguide.com/hub/agents/n8n-io-n8n/)

### 2. Research the company

Exa MCP or Firecrawl MCP pulls the company site and recent news into a short brief.

Uses: [Exa MCP](https://aiteamguide.com/hub/mcp-servers/exa-labs-exa-mcp-server/), [Firecrawl MCP](https://aiteamguide.com/hub/mcp-servers/firecrawl-firecrawl-mcp-server/)

### 3. Draft the reply

The sales plugin from Anthropic's Knowledge Work Plugins drafts a reply and call-prep notes from the brief.

Uses: [Knowledge Work Plugins](https://aiteamguide.com/hub/skills/anthropics-knowledge-work-plugins/)

### 4. Log and approve

Create the lead in Twenty CRM with the draft attached; a salesperson approves and sends it.

Uses: [Twenty CRM](https://aiteamguide.com/hub/agents/twentyhq-twenty/)

> Written by AITeamGuide from the tools' own docs. We haven't run it end to end in production; test with your own data first.

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From the AITeamGuide Hub: https://aiteamguide.com/hub/playbooks/speed-to-lead/ (written by the AITeamGuide editors, 2026-10-21). Free to copy and adapt.